jour/né campaign S/S 15

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We bring you some cool things by presenting the first lookbook of the young Parisian brand Jour/né for this Spring / Summer 2015 created by three friends (Leah Lou and Jerry), Jour/né wants both casual and sophisticated through the creation of a women’s dressing room daily, Monday to Sunday!

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For now Jour/né is available at Colette and Au Bon Marché in Paris, but e-shop should be released very soon.



Vulgaire is a born and bred Parisian clothing brand designed by Nais Haorau de Ruisseaux and Marie-Bulle Baladi. Started in 2014 the line draws its inspiration from the rustic, subcultural allure of the Parisian streets in the northern districts. Thier first collection employs the use of graphic motifs inspired by food, oriental & north-african culture.

Using high quality fabric, produced and assembled in Paris, both designers attempt to add a edgy element to designs that might easily be overlooked in the average down, dirty and gritty Parisian neighbourhood markets.

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The philosophy behind VULGAIRE is to reconnect the Parisian fashion world with the roots of contemporary Parisian culture. It means to break down the boundries between the nebulous, omnipresent exclusivity of the parisian fashion world and the authentic nature of cosmopolitan and urban street culture. Let avoid the repetition—these designers are here to shine a hopeful light of originality on a culture consumed by trends.”

You can find VULGAIRE items on We pop it

A Bathing Ape Ladies 2015 Spring/Summer Lookbook

Japanese streetwear brand “A Bathing Ape” presents the latest 2015 spring/summer women’s lookbook. Including  of a variety of apparel pieces, detailed with signature Bape motifs. BAPE branding adorns the apparel offerings as headwear and backpack accessories complete the eclectic ladies collection. This stunning new collection is sure to keep you cute in the warmer weather! The collection to release in the upcoming spring season at the brand’sonline store.

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Bassike resort 2015

Bassike‘s designers Deborah Sams and Mary-Lou Ryan presents a light and urban collection for Resort 2015. Shot in an empty pool with clean whites, fresh kicks, and varsity numbers to bring an interpretation of school days. They maintain its trademark of treading between highly structured cuts and tasteful sport-chic pieces with ease. The collection sets with its loose silhouettes and crisp colors (predominately white, grey and black) – Shop online:








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is a multifaceted studio based in Paris, which operates in areas as graphic or textile design.
The two girls composing Epolet who are Izaz & Igy, work with the desire of being more independant and alternative and textile design is definitely the best way.
Through their different artworks we can really feel this need of freedom and a big inspiration by 90’s patterns but always in a refined way.
Here is their collection #2 called “Swimming Labyrinth” which consists in beautiful printed square of silks with vibrant patterns, sold in cans ( certainly an eyewink to pop art).
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You can buy those amazing pieces here :


Pine x Larose Paris 2014 Fall/Winter Lookbook

Paris based handmade brand “Larose” (who, among others, designed the caps and visors “I love life” Jacquemus) and the Japanese shoe Pine team up to create a collection-capsule hats this winter. The line includes four cozy woolen caps Donegal Boa in shades of gray, brown and ecru, handcrafted.



PUMA x Solange “Swirl” Pack

Solange Knowles Resets collab with PUMA. Encouraged by the success of his first collection “Girls Blaze ” from Launched in February , the sparkling budding fashion designer SIGN A Second line of sneakers available today. Two Models From colorful sneakers, terribly great, the ” Wild Wonders “and” behind the Bazaar “!





Reebok Classic 2014 Fall/Winter Collection featuring Kiko Mizuhara

Reebok Classic reveals its 2014 fall/winter collection featuring international super babe and ambassador Kiko Mizuhara. Showing a glimpse at multiple colorways of the Reebok GL 6000 and the Reebok Freestyle Hi Spirit, the collection combines bold color interpretations with neutral seasonal colorways. The collection will be available at select Reebok stockists soon.






The visual and musical crush of the week concerns Tkay Maidza, a young girl born and raised in Zimbabwe.

She’s now settled in Australia and we can certainly say that she’s about to blow up.
And you know what ? We are pleased by see her to do so !
Her first mixtape Switch Tape is incredibly fresh and she proves us that despite her young age(yes, she’s only 18)  has a real ability and talent at both rapping and singing.

Gift of the week-end, you can hear below her first mixtape which is certainly going to be stuck in your head.

Goodhood AW ’14 ‘Got Me Wrong’ womens lookbook

Winter never looked so cool with The London Good Hood store who presents their latest Autumn / Winter ’14 womens lookbook titled ‘Got Me Wrong’. With creative direction, photography and styling by Goodhood Creative and Items include Wood Wood, Nike, MM6, DKNY, Eytys and Aries are wrapped around the model and layered into a perfectly fitting picture. We want it all! shop the collection online .